A cover letter is a one-page introduction that explains why you want this job and why you are a good fit. It adds personality and context that a CV cannot show on its own.
The 4-part structure
- Opening: the role you are applying for and a strong reason you match it.
- Your value: one or two achievements that relate to the job advert.
- Why this company: a specific reason you want to work there.
- Closing: thank them and ask for an interview.
Before you write
- Read the job advert and highlight the top 3 requirements
- Find the hiring manager’s name on LinkedIn or the company website
- Pick two achievements from your CV that prove those requirements
- Learn one specific thing about the company
Full example
Dear Ms. Khan,
I am writing to apply for the Marketing Executive position at BrightCart. With four years of digital marketing experience and a track record of growing online sales, I would love to bring my skills to your team.
At Nova Foods, I planned social media campaigns that doubled our Instagram audience to 85,000 followers and managed Google Ads campaigns with a 4x return on ad spend. These results came from careful testing, clear reporting and close teamwork with designers and sales.
BrightCart’s rapid growth and focus on customer experience are exactly why I want to join you. I am confident I can help increase your online revenue while building a stronger brand voice.
Thank you for your time. I would welcome the chance to discuss my application in an interview.
Sincerely,
Sara Ahmed
Common mistakes
- Repeating your whole CV
- Using the same letter for every job
- Starting with “My name is…”
- Writing more than one page
- Forgetting to change the company name
- Spelling the recruiter’s name wrong
Format and length
Aim for 250–400 words in three to five short paragraphs. Use the same header design as your CV, send it as a PDF and name it like Sara-Ahmed-Cover-Letter.pdf. If you apply by email, you can paste a shorter version into the email body and attach the PDF.
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